American Express' financial advisory business has long been the card company's stepchild. So AmEx spun off the unit in September with a real capitalistic moniker, AMERIPRISE FINANCIAL (37, AMP). The new firm promptly launched an ad campaign targeting retirement-anxious baby boomers, with images of Bloodstock, lava lamps and other 1960's symbols. Hey, that's not too original. Who isn't after baby boomers' retirement dollars?